..for Good

We fuse research, strategy, behavioral science, and creativity to solve complex social problems. Building insight-driven campaigns, training, and interventions that make a lasting difference.

Money mules awareness campaign

Criminologist Dr Nicola Harding appears in BBC Newsbeat’s mini doc to expose how students are recruited as money mules. Her research reveals how financial vulnerability and exploitation intersect, calling for support over punishment. At Just For Good, we’re proud to share her work and advocate for systemic, compassionate solutions.

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Places on Probation

We believe the most powerful insights often come from people with lived experience. That’s why we’re proud to highlight research that not only explores the lives of marginalised women- but is co-created by someone who’s walked in their shoes.

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The Liminality of Fraud

This research reimagines fraud as something that thrives in liminal spaces -those in-between zones where rules are unclear and identities can shift. By combining academic insight with lived experience, it offers fresh strategies to prevent fraud and highlights how understanding these spaces can protect individuals and organisations from financial crime.

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Arts based evaluation

At The Whitworth Gallery in Manchester, art becomes a vital tool for community engagement and social change. This report explores nearly a decade of transformative practices that redefine public space. From co-creating exhibitions with local communities to addressing social issues through art, The Whitworth exemplifies how cultural institutions can foster inclusivity and activism. Discover how this innovative gallery is reshaping its role as a civic actor and inspiring a movement towards equity in the arts.

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KYC Biometric Onboarding

These results are a wake-up call for the digital banking and fintech sector. Despite advances in AI and biometrics, many KYC systems are predictable, easy to manipulate, and inconsistently applied. The report suggests several key takeaways for anyone working in fraud prevention or identity security.

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ILLEGAL MONEYLENDING

The report presents seven recommendations for policy reform to accelerate people’s access to fair credit from both commercial and community finance providers, to introduce a credit broking exemption to third sector organisations and to further resource the Illegal Money Lending Teams.

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Women, Crime & Gambling related Harms

This powerful study sheds light on the often-overlooked experiences of women affected by gambling and crime – whether through their own gambling or that of someone close to them. Through co-produced research led by women with lived experience, it reveals the deep personal, financial and emotional harm involved, and highlights the urgent need for more gender-sensitive support and systemic change.

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