Just For Good’s mission is to advance positive social and environmental change by providing evidence-based research, strategic consultancy, and ethical communications to organisations working for the public good.
We do this by:
Combining research, strategy, and storytelling to help purpose-driven businesses, charities, and innovators turn insight into impact. Our team designs and delivers work that listens deeply, thinks critically, and acts creatively — from behavioural research and market analysis to strategic planning, brand and communications strategy, and campaigns that drive real change.
We partner with organisations across sectors, including ethical technology, green innovation, crime prevention / harm reduction, health and wellbeing, and community development, to create solutions that are practical, measurable, and human. Whether it’s developing a go-to-market strategy, crafting an impact report, or building a behaviour-change intervention, we help our clients grow with purpose and communicate with credibility.
At Just For Good, every project is designed to do more than look good – it’s built to do good.
We’re not a PR agency or a traditional consultancy. We’re a human-led, insight-driven studio that helps organisations grow ethically, communicate with integrity, and design change that lasts… for good.
Founded by Dr Nicola Harding, criminologist, social researcher, and former CEO of We Fight Fraud, Just for Good grew out of a simple idea – that research and strategy shouldn’t live in separate worlds from creativity and commercial success.
We’re not a PR agency or a traditional consultancy. We’re a human-led, insight-driven studio that helps organisations grow ethically, communicate with integrity, and design change that lasts… for good.
Founded by Dr Nicola Harding, criminologist, social researcher, and former CEO of We Fight Fraud, Just for Good grew out of a simple idea – that research and strategy shouldn’t live in separate worlds from creativity and commercial success.
Nicola has spent her career at the intersection of academia, enterprise, and social change: building organisations that tackle financial crime, advising government on harm prevention, and helping start-ups and charities turn evidence into action. Her work revealed a truth at the heart of every good business – doing good and doing well are not opposites; they’re interdependent.
That’s what ..for Good exists to prove.
We partner with businesses, public bodies, and communities who want to move beyond awareness into action – creating products, policies, and campaigns that are evidence-based, ethically sound, and commercially sustainable.
Our work fuses:
• Behavioural and social research that uncovers what really drives people.
• Human-centred strategy that connects insight to growth.
• Campaigns and storytelling that inspire trust and influence change.
• Co-design and collaboration that keep people at the heart of progress.
We build change that’s measurable, meaningful, and made to last… for good.
