Running a business, or even daring to start one, can feel like a constant balancing act between creativity, chaos, and cashflow. For many of us (especially if you’re neurodivergent, academic-minded, or building something that doesn’t quite fit the mould), traditional business advice doesn’t always translate.
We offer coaching that works with the way your brain works. We combine evidence-based business planning with creative and human-centred approaches – so you can build something that’s not just successful, but sustainable. We also offer coaching under the Access to Work Scheme.
This isn’t motivational fluff or productivity hacks. It’s structured thinking, honest reflection, and real-world strategy designed around you.
We help you:
Clarify your vision and turn it into a practical, profitable plan.
Map your business model: what you offer, to whom, and why it matters.
Build systems that support growth without burning you out.
Understand your unique working style and how to make it your superpower.
Develop communication and storytelling that attract the right clients or investors.
Align your business with your values, so it does good and does well.
Neurodivergent founders and freelancers who think differently and need strategy that fits them, not the other way round.
Creative professionals and academics turning ideas into ventures.
Start-ups and social entrepreneurs building purpose-driven products or services.
Leaders in transition – moving from corporate to independent work, or scaling something that’s ready to grow up.
We start with a discovery call to understand your goals, challenges, and working style. From there, you can choose between:
One-off strategy sessions. Perfect for clarity and direction when you’re stuck.
Coaching packages. A 6- or 12-week programme of guided sessions, accountability, and resources.
Ongoing retainer. your personal strategist on call each month, to keep momentum and focus.
All sessions can be delivered online, with flexible scheduling and neuro-inclusive design.
Our approach blends behavioural science, strategic planning, and years of experience helping ethical and creative businesses grow. You’ll leave with clarity, confidence, and a set of tools you can actually use – not a pile of jargon.
I will be on your team, to keep you motivated and on course to achieve your business goals. Because sometimes, all a great idea needs is the right structure to take flight.
An Access to Work grant can pay for practical, life-changing support for those with a physical or mental impairment including neurological differences.
An Access to Work grant can pay for support with the following:
Access To Work is a UK government programme that grants up to £62,900 per annum to support people with a physical or mental health condition or disability to take up or stay at work.
Access to work may be able to fund your coaching sessions for up to one year.
Who can apply?
If you have a physical or mental health condition or disability (including Autism or ADHD – whether diagnosed or not) you may be eligible for support through Access to Work.
If you are eligible for the Access to Work fund, you can apply regardless of, being in employment or not, part-time or full time and of total salary.
It does not matter how much you earn. If you get an Access to Work grant, it will not affect any other benefits you get and you will not have to pay it back.
You can apply for the Access to work scheme via www.gov.uk/access-to-work . Please be advised the wait time for assessment is currently around 20 weeks.
On completion of your assessment, you or your employer may need to pay some costs up front and claim them back later or Access to Work can agree to pay your coach directly.
Our approach to Access to Work–funded Coaching
Doing good shouldn’t come at the cost of your own wellbeing, but often, it does. Working in purpose-driven environments, running ethical businesses, or using your creativity to make change can carry its own pressures: the responsibility to make an impact, the emotional labour of caring deeply, and the risk of burning out when you’re fuelled by mission more than margin.
Our coaching recognises that.
We believe Access to Work–funded coaching should offer a whole-person approach, one that helps you understand your neurodivergence not just in the context of workplace performance, but across the full landscape of your life. Many coaching programmes focus narrowly on behavioural regulation at work: time management, procrastination, meeting deadlines, sustaining focus. Those tools are useful, but they’re only part of the picture.
At Just For Good, we work with you to explore how you process and navigate life across home, work, and community – because each of these domains shapes the others. Understanding that interconnectedness helps build resilience, not just productivity.
In addition to standard Access to Work coaching, our approach includes specialist business and strategic support, designed for people building careers and companies that make a difference. We’ve worked extensively with start-up founders, freelancers, and professionals in creative and academic fields – people who are passionate about changing the world for the better.
Our goal is to help you sustain that passion without burning out, to align your values with your work in a way that’s balanced, supported, and truly sustainable.
